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How Instagram is changing the Real Estate World

Instagram is not only a mobile photo-sharing app, but it is also a social network. It’s like Twitter with followers, only instead of real-time text updates, you provide photo updates. The app enables you to alter the photos you take with your phone by adding filtered layers that imitate the look of low-end film cameras.

And it is FREE.

As marketing evolves in the real estate world, agents are catching on of how to utilize this effective and simple service.

The folks at Active Rain explained: “As real estate agents, you no doubt know by now how important photos are to your real estate marketing efforts. But with your busy schedule, there’s not always time in a day to bring all of your photos to the office and get them uploaded to your various marketing sites. That’s why Instagram is so effective. You can connect with friends, colleagues and people all over the web within seconds.

Here are the benefits of Instagram outlined in the article:

Unlimited usage. When it comes to Instagram, limits don’t exist. Was there a particular feature in a home you’ve recently marketed that you failed to highlight in your initial marketing efforts? No problem. With one quick click on your iPhone or Android that feature can be spread across multiple platforms within seconds.

Easy to Sync to other platforms. Want to post your new property to Facebook and Twitter before it even goes live in the MLS? EASY. Give all those potential home buyers a sneak peek of your up and coming listing with the use of Instagram.

It is visually appealing . With Instagram, you can frame the photo, as well as alter the photo with color photo filters.

Read the entire article right here.

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